Case study · CMS development


A website for a Canadian youth basketball academy: teams, programs, camps and leagues in one place, managed by the club in WordPress.

Client
Nucleus Sports Academy
Industry
Youth sports
Platform
WordPress + Elementor
Year
2023
Visit the live site

Overview

Our mission is to create a unified youth sports framework conducive to personal growth and development in a positive environment for participants of all skill levels and ages. Nucleus Sports Academy is dedicated to the holistic development of all youth through sport and social interaction within their communities.

— Nucleus Sports Academy’s mission

What we built

01

Teams by division

Gold, Silver and Bronze division teams, each with its own card and photograph.

02

Programs with the details

Upcoming programs list ages, session dates and times, with View More and Sign Up on every card.

03

Camps and leagues

Summer Shootout, Playmakers Paradise and School of Scoring, plus a band for the Gravity Hoops League.

04

Training video and reviews

Raising the Bar shows training on video; coaches’ and parents’ reviews sit below.

05

Safety and support

Codes of conduct, funding options (KidsSport, Jumpstart Canada), an emergency contact and the Canadian Sport Helpline.

06

Built to grow

Teams, programs and camps are managed in WordPress, so the academy updates its own season.

The message

We all started playing sports for the fun of it. Somewhere along the way youth sports has become too professionalized. There’s a time where fun and development matter most and there’s a time that winning and performance become the priority. The Nucleus Sports Academy programs are suitable to fit the needs of athletes at all skill levels and ages.

Design system

Nucleus Sports Academy logo
Charcoal#2B2B2B
Nucleus red#D81E26
White#FFFFFF

Chakra Petch

Headings · Bold & SemiBold

Barlow

Body · Regular & Medium

Homepage

Subscribe to our newsletter now to get 10% off any program & merchandiseOPEN HOURS: Monday-Sunday: 08:00 AM – 05:00 PM
Nucleus Sports Academy
HOMEABOUT US ▾OUR PROGRAMS ▾LEAGUES ▾
CONTACT US
Young players under a hoop beside the words The core of youth development

NUCLEUS SPORTS ACADEMY

Qualified coaches
Simple registration
Programs for every level

THERE’S A
BETTER WAY TO
DO YOUTH SPORTS.

We all started playing sports for the fun of it. Somewhere along the way youth sports has become too professionalized. Making young athletes “feel” like professionals is the aim but treating them like professionals prematurely can have some serious negative effects on an athlete’s long term development.

There’s a time where FUN & DEVELOPMENT matter most and there’s a time that WINNING & PERFORMANCE become the priority. The Nucleus Sports Academy Programs are suitable to fit the needs of athletes at all skill levels and ages. Join the Nucleus Family today!

ABOUT US
A coach and a player training, as a video
A Nucleus coach with his arms crossed

BASKETBALL TEAMS

gold division teamsGOLD DIVISION TEAMS
silver division teamsSILVER DIVISION TEAMS
bronze division teamsBRONZE DIVISION TEAMS

UPCOMING PROGRAMS

MARCH BREAK CAMP8-17MARCH 11 – MARCH 15, 20249AM-12PMVIEW MORESIGN UP
SKILL LABS8-17JANUARY 12 – MARCH 1, 2024 (Friday’s)6-7:30PMVIEW MORESIGN UP
YOUNGSTARS5-10JANUARY 7 – FEBRUARY 18, 2024 (Sunday’s)1:30-2:30PMVIEW MORESIGN UP

BASKETBALL CAMPS

summer shootoutSUMMER SHOOTOUT3-12JULY 17 – JULY 21, 20239AM-12PMVIEW DETAILS
playmakers paradisePLAYMAKERS PARADISE3-12JULY 31 – AUGUST 4, 20239AM-12PMVIEW DETAILS
school of scoringSCHOOL OF SCORING3-12AUGUST 21 – AUGUST 25, 20239AM-12PMVIEW DETAILS

GRAVITY HOOPS LEAGUE

LEARN MORE
A young player in a red jersey holding a ball
Gravity Hoops League logo

RAISING THE BAR

A Nucleus training video

REVIEWS

★★★★★G

Coach James is a true difference-maker when it comes to the progression of athletes. He takes the entire program (coaches included) to a higher level.

Erik Johnson

Grassfield High School Men’s Basketball

Head Coach

★★★★★G

Coach James is a true difference-maker when it comes to the progression of athletes. He has worked with us for 4 months and it’s evident which athletes work with him because they are leaps and bounds ahead of the others.

Erik Johnson

Grassfield High School Men’s Basketball

Head Coach

Nucleus Sports AcademyThe core of growth and development

TRAINING + CAMPS

WHO WE ARE

CODES OF CONDUCT

FUNDING OPTIONS

INFO

GET IN TOUCH

FOLLOW USInstagram · Twitter
Facebook · YouTube
If there is an EMERGENCY text Aaron Redpath 905-464-3003Canadian Sport Helpline
Copyright @ Nucleus Sports Group 2023

Highlights

Nucleus gold division players
Gold division
Nucleus silver division players
Silver division
Nucleus bronze division players
Bronze division

Summer Shootout camp
Summer Shootout
Playmakers Paradise camp
Playmakers Paradise
School of Scoring camp
School of Scoring

League

Gravity Hoops League

The academy’s own league gets a full-width band on the homepage, with its crest and a Learn More link.

Footer

Responsive

Subscribe to our newsletter now to get 10% off any program & merchandiseOPEN HOURS: Monday-Sunday: 08:00 AM – 05:00 PM
Nucleus Sports Academy
HOMEABOUT US ▾OUR PROGRAMS ▾LEAGUES ▾
CONTACT US
Young players under a hoop beside the words The core of youth development

NUCLEUS SPORTS ACADEMY

Qualified coaches
Simple registration
Programs for every level

THERE’S A
BETTER WAY TO
DO YOUTH SPORTS.

We all started playing sports for the fun of it. Somewhere along the way youth sports has become too professionalized. Making young athletes “feel” like professionals is the aim but treating them like professionals prematurely can have some serious negative effects on an athlete’s long term development.

There’s a time where FUN & DEVELOPMENT matter most and there’s a time that WINNING & PERFORMANCE become the priority. The Nucleus Sports Academy Programs are suitable to fit the needs of athletes at all skill levels and ages. Join the Nucleus Family today!

ABOUT US
A coach and a player training, as a video
A Nucleus coach with his arms crossed

BASKETBALL TEAMS

gold division teamsGOLD DIVISION TEAMS
silver division teamsSILVER DIVISION TEAMS
bronze division teamsBRONZE DIVISION TEAMS

UPCOMING PROGRAMS

MARCH BREAK CAMP8-17MARCH 11 – MARCH 15, 20249AM-12PMVIEW MORESIGN UP
SKILL LABS8-17JANUARY 12 – MARCH 1, 2024 (Friday’s)6-7:30PMVIEW MORESIGN UP
YOUNGSTARS5-10JANUARY 7 – FEBRUARY 18, 2024 (Sunday’s)1:30-2:30PMVIEW MORESIGN UP

BASKETBALL CAMPS

summer shootoutSUMMER SHOOTOUT3-12JULY 17 – JULY 21, 20239AM-12PMVIEW DETAILS
playmakers paradisePLAYMAKERS PARADISE3-12JULY 31 – AUGUST 4, 20239AM-12PMVIEW DETAILS
school of scoringSCHOOL OF SCORING3-12AUGUST 21 – AUGUST 25, 20239AM-12PMVIEW DETAILS

GRAVITY HOOPS LEAGUE

LEARN MORE
A young player in a red jersey holding a ball
Gravity Hoops League logo

RAISING THE BAR

A Nucleus training video

REVIEWS

★★★★★G

Coach James is a true difference-maker when it comes to the progression of athletes. He takes the entire program (coaches included) to a higher level.

Erik Johnson

Grassfield High School Men’s Basketball

Head Coach

★★★★★G

Coach James is a true difference-maker when it comes to the progression of athletes. He has worked with us for 4 months and it’s evident which athletes work with him because they are leaps and bounds ahead of the others.

Erik Johnson

Grassfield High School Men’s Basketball

Head Coach

Nucleus Sports AcademyThe core of growth and development

TRAINING + CAMPS

WHO WE ARE

CODES OF CONDUCT

FUNDING OPTIONS

INFO

GET IN TOUCH

FOLLOW USInstagram · Twitter
Facebook · YouTube
If there is an EMERGENCY text Aaron Redpath 905-464-3003Canadian Sport Helpline
Copyright @ Nucleus Sports Group 2023
Nucleus Sports Academy
Young players under a hoop beside the words The core of youth development

THERE’S A BETTER WAY TO DO YOUTH SPORTS.

We all started playing sports for the fun of it. Somewhere along the way youth sports has become too professionalized.

ABOUT US

Nucleus Sports Academy

See it live

nucleussportsacademy.com
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