Google Advertising / Pay Per Click Manager

The focus of this role is to generate leads, increase online traffic, and scale revenue for the businesses on board. The ideal Google Advertising / Pay Per Click Manager has HIGH attention to detail. You should be eager to get your hands dirty in the data to spot problems and proactively recommend solutions.

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Google Advertising / Pay Per Click Manager

The focus of this role is to generate leads, increase online traffic, and scale revenue for the businesses on board. The ideal Google Advertising / Pay Per Click Manager has HIGH attention to detail. You should be eager to get your hands dirty in the data to spot problems and proactively recommend solutions.

Experience

2+ years of experience required

Responsibilities

  • Manage, review, and perform daily account responsibilities associated with Google AdWords.
  • Responsible for implementing Pay Per Click media strategies for clients
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
  • Manage the creation of large keyword lists.
  • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
  • Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.